The Japan Food Safety Management Association (JFSM), in cooperation with the Taiwan Quality Foods Development Association (TQFA), will be exhibiting at FOOD TAIPEI 2025, the largest international comprehensive food trade fair in Taiwan, with the aim of supporting the expansion of overseas sales channels for food businesses that have acquired JFS standards.

Therefore, we are looking for "Product PR Food Businesses (Candidates)" to promote their products at the JFSM exhibition booth at FOOD TAIPEI 2025.

The following two PR methods are available.

[1] Business meetings, tastings, and sample distribution at the JFSM exhibition booth
[2] Provide exhibition samples (JFSM will conduct PR activities on behalf of the exhibitor. (For businesses that have difficulty responding locally)
There is no charge for exhibiting, and JFSM will subsidize a portion of the travel expenses for those businesses that are able to participate locally.

FOOD TAIPEI 2025 will have 8 booths facing the main street extending from the entrance to the venue, including a dedicated JFSM corner. In addition, a presentation and seminar on mutual recognition of JFS-B Plus standards and TQFA's newly operational standards are scheduled to be held, which is expected to attract a high number of visitors. For businesses mainly interested in exporting to Taiwan, this will be an excellent opportunity to effectively promote their products locally with little cost burden and to obtain a positive response from visitors.

Businesses interested in participating are encouraged to apply after confirming the application requirements.

Exhibition Outline

FOOD TAIPEI 2025　
Results for 2024: 1,640 exhibitors, 4,357 booths, 47,812 visitors (including concurrent/parallel exhibitions)

◇Date & Time: June 25, 2025 (Wed) - June 28, 2024 (Sat) 10:00-18:00 (10:00-17:00 on June 28 only)

*On the 25th to 27th, business-related visitors only, and on the 28th, in addition to business-related visitors, the general public who have paid the admission fee will be invited to attend.

◇Venue: Taipei Nangang Exhibition center Hall 1 & 2 (TaiNEX1&2)

Booth No.: S0823 (Hall 2, 4th floor)

Outline of Application

◇Exhibiting fee: Free of charge

◇Travel subsidy: For exhibitors who will be exhibiting locally, the actual cost of airfare and local hotel expenses for one person in Taiwan will be subsidized up to 100,000 yen (excluding consumption tax).

Any expenses in excess of the subsidized amount will be borne by the exhibitor.

◇Local sales promotion assistance: JFSM will arrange for one Japanese-Chinese interpreter to work at the booth.

◇Application Requirements:

- Applicants must be food businesses that have obtained or plan to obtain the JFS standard.
- When conducting tasting, sampling, or sample distribution at the site, only processed food products that are stored at room temperature or refrigerated must be products that meet Taiwanese import requirements and laws and regulations, such as additives. (Please note that refrigeration facilities will only be provided in the backyard of the booth.)
- (Please note that refrigeration facilities will only be provided in the backyard of the booth.) Since the display shelves are at room temperature, products requiring refrigerated or frozen storage must be displayed with photographs or packaging.
- A person in charge must be available to respond to inquiries from prospective exhibitors after FOOD TAIPEI 2025 is over.
- The business operator who will be onsite should be stationed at the booth to conduct business discussions and, if necessary, conduct tastings and distribution of samples. If equipment or containers are required for tasting and sampling, they must be provided. (A refrigerator for storing products will be provided in the backyard of the booth.)
- Exhibitors who only provide sample products for exhibition must be able to prepare business meeting materials in English or local language and submit them by the deadline set by JFSM. (JFSM will conduct sales promotion activities on behalf of the exhibitor based on the business meeting materials. (JFSM will dispose of the exhibited samples locally after FOOD TAIPEI 2025 is over.)

◇Number of applicants: Up to 3 companies for on-site support and up to 5 companies for the provision of exhibition samples.

JFSM will determine the participating businesses from among the "product PR food businesses (candidates)" that meet the application requirements, taking into consideration the purpose and format of the exhibition, upon consultation with JFSM.
Preference will be given to businesses that meet the following criteria
Businesses that are able to respond to local needs.
Food business operators that have received certification for their export business plan in accordance with Article 37 of the Law Concerning the Promotion of Export of Agricultural, Forestry and Fishery Products and Foods.(Japanese)

Businesses that have acquired the JFS-B Plus standard.

◇Application period: April 2, 2025 (Wed) - May 9, 2025 (Fri)

*The application period may be extended depending on the number of applications received.

◇Notification of results: Notification of acceptance or rejection is scheduled for May 13 (Tuesday), 2025.

◇How to apply: Please fill out the application form(Japanese) and send it to the following e-mail address after agreeing to the terms of participation agreement if you wish to participate on site.

Reference

Scene of FOOD TAIPEI 2024(Japanese)

If you have any questions or concerns, please do not hesitate to contact us.

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Food Safety Management Association of Japan
Overseas Business Development Team, Business Management Support Department
E-mail: info★jfsm.or.jp (Replace ★ with @ when sending e-mail)
Phone: 03-6268-9691


Disclaimer: The translation process used on this English website is partially offered by a "machine translation" for your convenience. This translated document is provided for information purposes only. In the event of a difference of interpretation or a dispute, the original Japanese version of this document is binding.